The online journal is no longer a novelty and average lives aren’t of interest unless your life has something special to convey. If so, your blog could http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM (http://www.buybuychina.com) catch on. Think of Nightjack, a British police officer who won awards for his blog about his experiences in law enforcement – for a while (see below). http://blog.roodo.com/ad264/archives/2012-03.html You obviously need a brand. That in itself breaks down to several components: a vision, motivation, then the strategy. In order to come to this realization, you will need to use your vision.
Once you have the vision, it can motivate you and your company, becoming the driving force for the next step the strategy. This is where the fun begins; you have to be creative. The terrain of the blogosphere has changed radically. Governments and big business have homed in. Blogs are now a focus of social media marketing and sales pitches. microblogging via Twitter the current big thing. For some the blog has lost its innocence and with it much of its charm. For others, blogging presents all sorts of opportunities, from democratizing journalism to flogging goods.
Anyone contemplating starting a blog today would do well to get a grip on how different – and how difficult – successful blogging is now. Another useful way to promote your blog through Twitter is to ask your Twitter followers for diggs and stumbles for your stories. If you share valuable information with your followers, they can help you spread the information further on platforms like Digg and StumbleUpon. This can bring more traffic to your blog.
The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three. Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” https://www.ipv6.techinasia.com/china-ad-clicks/ media, is that it is produced to be shared. The better tweeter is always on the lookout for good materials on the web. Retweeting these materials – articles, news, multimedia files – shows the user as a tweeter of substance.
Good retweets are only possible if the user has actually read the material, and has found its content worthy to be retweeted. When followers find the retweet valuable, it creates a ripple effect – being retweeted countless more times – and increases the standing of the original retweeter among peers and followers. You are probably saying (rightly so) that different people have different perceptions of a product or service… so how is that information going to help me?
Well, that gives you a nice place to find out about the different points on the loyalty ladder. Not all good strategies rely on super tactics, a huge budget and star power. The basis of a good strategy is to win your audience without having to rely on a tactical brilliance team with bloated salaries that will regurgitate what every social media guru tells them to.