I always motivate my copywriters by recommending they go against the grain; don’t copy what the competitor is doing. In the marketing world, it’s called contrarian thinking. Granted, contrarian thinking is used more in the financial sector, but it serves as an integral part of the process. Blogs are more personal than forums, but that doesn’t mean you can’t have a meaningful community. You can use a blog to write your own advice column, share tips from other blogs, and invite guest writers to contribute their words of wisdom.
At the moment, most professional writers are encouraged by their publishers to create blogs. It seems to be an effective, fast-paced way to connect with readers and other writers, and thanks to free web hosting from sites like WordPress and Blogger, it doesn’t have to cost a lot of http://www.andreavascellari.com/2010/05/age-of-conversation-3-from-theory-to-social-media-practice/ money, either. The terrain of the blogosphere has changed radically. Governments and big business have homed in. Blogs are now a focus of social media marketing and sales pitches. microblogging via Twitter the current big thing.
For some the http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx (littleredbook.cn) blog has lost its innocence http://wearesocial.sg/blog/2012/06/social-asia-tuesday-tuneup-34/ and with it much of its charm. For others, blogging presents all sorts of opportunities, from democratizing journalism to flogging goods. Anyone contemplating starting a blog today would do well to get a grip on how different – and how difficult – successful blogging is now. Twello is the search engine for Twitters, Twitter grader measures the power of your profile Tweetlater is a great keyword and tracking tool while friend or follow and less friends helps you determine who your friends are and who you are just following.
So what reason is there to use Twitter for your business? Imagine that you’re having a sale or promoting a new product. You’ve done your due diligence with all your standard advertising but you want to reach people instantly. How about being able to reach tens of thousands of people across multiple platforms (PC, Mac, iPhone and Smartphone) in just a few seconds with a short, enticing sales pitch? What could that do for your businesses bottom line?
Make sure to search the high trend topics on the internet by searching for hashtagged # keywords. When you find the, creative interesting tweets and tweet to your followers. Slowly you can gain a good amount of loyal followers interested in your services & products being offered. Make yourself stand out from the pack of Twitters that are tweeting purely for business purposes. If you attend any events or trade shows it’s a good chance to update your followers in real time about any interesting news or opinions.
Again, this fosters good relationships and trust.