The main difference is that social media is not a monologue. It is a dialogue that the brand sometimes does not lead. People are talking online right now – and this is an aspect of social media marketing. Tweetdeck: http://www.hongkiat.com/blog/e-commerce-in-china/comment-page-1/#comments TweetDeck is an Adobe AIR desktop Twitter, Facebook, LinkedIn, Google Buzz and MySpace application. Like other Twitter applications it interfaces with the Twitter API to allow users to send and receive tweets and view profiles from one application.
You can also make lists and view DM’S @ responses, favorite tweeter lists or groups all from one application. However, she later backtracked in a video released on YouTube with a rap stating that she just wanted to keep her private life private. Since then, there has been mass speculation about her reasons for leaving Twitter that range from boyfriend troubles to new FTC blogging http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx regulations that regulate endorsements in blogging thus making any tweet about Wal-Mart or her clothing line suspect.
If you are going to use a microblogging service, try getting as many followers as possible. Interacting with people and responding to comments on a microblogging service is much harder when compared to using social networking websites, mostly due to the number of updates that microblogging users get in their feeds. Post updates regularly and always look for new followers. Only posting links https://www.web-strategist.com/blog/2010/05/28/field-report-shanghai-and-chinas-social-web/ or promotional content. Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for.
Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either. If you need a place to post promotional material, use your website. Or better yet, stick with print ads. Use your creative thinking skills: how you approach the individual project is the vision (in this case it’s how to brand yourself). How do you describe the business, as you want it to be? The answer involves seeing the optimal future for your business, and then describing that vision with your motivation.
David Hale, the UGA beat writer for the Macon Telegraph, has his own blog as well and it is getting rave reviews from the Georgia community. Hale usually writes feature stories for the print (and online) edition of the paper, but he will also put up the random tidbits that didn’t make the cut on his personal blog. The end result is all the juicy stories fans love to hear, as well as the rarely reported quotes and insights that may not make the cut.