“Blog” is a word that sounds too big to use for these mini updates, though. They can be compared to status updates on a Facebook profile. E.g., “Bob is getting ready for work.” Or, “Dianna is glad that she remembered to put on her makeup before she left the house today.” This is the microblog, but it is far more than just a periodic status update. People now using imcroblogging to exchange video, audio, pictures, selling, socializing, and et.
al. When approached correctly, strategy becomes a long-term response to the changing environment. This involves making a fundamental decision about how to match resources to the ever-changing environment. “Doing the right thing is far more important than doing things right.” Although I can’t remember who said this, it’s oh so true when it comes to branding strategies. Twitter is microblogging. That means you only have a limited amount of characters on your key pad that you can use to post.
In a regular blog, you can post paragraph after paragraph and it is good to use that for detailed information about what you are sharing with your readers. microblogging puts little snipits along with links and it allows your readers to decide a bit easier if they want to go and read all you have to say. Cli.gs offers the same analytics features as Bit.ly, but it also includes some editing capabilities that will actually allow users to edit the long URL that your shortened one points to.
Cli.gs also offers direct posting to Twitter and a link bar app that can automatically create shortened URLs for the pages you are on. Posting too much. Using your Twitter regularly is a good thing, but be careful not to overdo it. If it would get your banned in a chatroom, avoid it on Twitter. It’s bad http://www.go-gulf.com/blog/how-organizations-structure-social-media-teams/ to post five times in a row. It’s worse to do it every day. Posting too much in a day or posting several times in a row are bad business strategies you should always avoid.
If you must, leave one or two hours between tweets, and make sure the content is relevant. And as always, trim down any retweets, as it counts as repetitive information that no one likes to hear. There are some simple strategies for those who aren’t overly ambitious to improve their profile. The biggest mistake beginner bloggers make is to define their blog too broadly. A targeted blog, focusing on niche subject matter (cats, cars, political commentary or whatever) has the best chance of floating.
All social media is about relationship building. As soon as you start seeing other twitter users as targets and demographics as opposed to individuals, your efforts are doomed to failure.