If the status is not really time critical (e. g. you might be posting a joke or some sort of intriguing remark) then the most effective moment I have found to post status updates is weekday evenings. The most amount of people I have seen on facebook (looking at exactly who is on-line via facebook chat) has been Monday to Thursday evening. What if you are not in business and you just want to get to know people? After all that is why you are using social media in the first place right?
In order for you to get the most and give the most out of Twitter, you must think in terms of value. Most people could care less that you are having a cup of http://brandchannel.com/home/post/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx coffee, but if you mention you are having a cup of coffee and post a link to your favorite coffee recipe, now you are adding value to what you are saying. People are curious creatures and they are often curious about the goings on with you. That doesn’t mean they want to hear about the mundane. The mechanisms for these conversations include a number of mediums – some are communicative, others collaborative and others include multimedia or a combination of all three.
Social media can take many forms, but one element that consistently sets all of its incarnations apart from “traditional” media, is that it is produced to be shared. When approached correctly, strategy becomes a long-term response to the changing environment. This involves making a fundamental decision about how to match resources to the ever-changing environment. “Doing the right thing is far more important than doing things right.” Although I can’t remember who said this, it’s oh so true when it comes to branding strategies.
Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with. So, you’ll want to join social http://wearesocial.sg/blog/2012/02/social-asia-tuesday-tuneup-15/ groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts. There are some simple strategies for those who aren’t overly ambitious to improve their profile. The biggest mistake beginner bloggers make is to define their blog too broadly. A targeted blog, focusing on niche subject matter (cats, cars, political commentary or whatever) has the best chance of floating.
The short answer is: subtly. You can’t always lead the conversations – and you need to be honest. Don’t bombard the audience with noise and marketing messages – they will just switch off, or you’ll be lost in the din – neither are optimal situations.