The online journal is no longer a novelty and average lives aren’t of interest unless your life has something special to convey. If so, your blog could catch on. Think of Nightjack, a British police officer who won awards for his blog about his experiences in law enforcement – for a while (see below). You can add a URL to your Website or blog in the video and submit it to YouTube to attract traffic. Plus Google loves video and will reward you with high rankings for relevant keyword phrases giving you even more exposure.
Obviously those with the time, energy and motivation have the edge. The sad thing about the blogosphere is that those people are often those with something to sell. They will be skilled in putting their blogs forward, while Joe Bloggs languishes in obscurity at the bottom of the rankings, swamped by professional competition. The better tweeter is always on the lookout for good materials on the web. Retweeting these materials – articles, news, multimedia files – shows the user as a tweeter of substance.
Good retweets are only possible if the user has actually read the material, and has found its content worthy to be retweeted. When followers find the retweet valuable, it creates a ripple effect – being retweeted countless more times – and increases the standing of the http://www.brandchannel.com/home/post/feed/2012/08/24/The-Week-in-China-Coke-Brands-On-Weibo-300-KFCs-Starwood-Skis-Xiaomi-HTC-and-a-Homemade-Lamborghini.aspx?format=ATOM original retweeter among peers and followers. Yet, that’s still not enough to get the mega hits you’d like to end up prospecting with. So, you’ll want to join social groups such as Facebook and LinkedIn (the leading social site for professionals and businesses) and the new kid, Twitter, with its 140-character microblogging “tweets” or posts.
Improve your marketing strategies. One of the first things businesspeople do when they’re hit by recession is to cut back on marketing costs. This is actually a very ineffective strategy, as you need the money to strengthen your marketing campaigns. You just need to do one important thing: choose your marketing strategy. Every company I’ve ever worked for, especially big companies, nobody knows who anybody else is.
The bigger the company is, the harder it is to learn who your co-workers are and to understand what other people may be working on. So we saw a need for something that would enable better communication and collaboration within an enterprise. And we do that by applying what we learned from the consumer internet space. In people’s personal lives, they can use these great sites like Facebook and Twitter to stay in touch with their friends.
And then, when they get to work, all the tools seem to be really archaic and hard to use. We just thought that the software you use at work should be a lot more like the software that you get to use in your personal life.