If the status is not really time critical (e. g. you might be posting a joke or some sort of intriguing remark) then the most effective moment I have found to post status updates is weekday evenings. The most amount of people I have seen on facebook (looking at exactly who is on-line via facebook chat) has been Monday to Thursday evening. If you attend any events or trade shows it’s a good chance to update your followers in real time about any interesting news or opinions.
Again, this fosters good relationships and trust. The idea of twitter is to get as many “followers” as you can, the idea being that the more followers you have, the more traffic you can drive towards whatever your website may be. This isn’t always the case, however. Some people use twitter to keep in touch with friends or to make new ones. The whole point of twitter, when you break it down, is to communicate with other people. Because you only have 140 characters in which to state your message, you have to make what you say relative to what you want people to hear.
In other words, don’t waste the space that you have in which to send a message. The recent news that Apple Computer has more cash than the federal government is just a hint at what’s going on. Against the backdrop of the federal deficit and Wall Street’s continued decline, the news broke last month that Apple is sitting on approximately $76.2 billion in cash (as of the end of June). This is more than the U.S. government claims to have (a paltry $73.
7 billion). A high tech firm has eclipsed a mark that the former titans of our economy, the oil companies and auto makers, can only envy. It all depends on what you are trying to accomplish-and what kind of constituency you have. Do you want to microblog just to give your friends an insight into http://www.viv-media.com/infozx-66011-Shanghai-Based-Resonance-Displays-Marketing-Prowess-Building-Social-Brands-In-China-.html your daily routine-a Gmail, Facebook, or Twitter update is sufficient. Or, are you trying to gain traction in a new business? Expose your microblogging thoughts on LinkedIn, a professional resume-like networking site.
Or you can Twitter to businesses or business owners. It’s not easy to decide. The average Twitter wants interesting, personal content, not a ad ripped from Sunday’s newspaper. If you must post business links, keep it sparse. And make sure to add a personal touch when posting. Twitters appreciate it. Only posting links or promotional content. Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for.
Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either. If you need a place to post promotional material, use your website.