objectif-chine.com http://www.objectif-chine.com/revue-de-presse-du-luxe-en-chine_-27-octobre-au-2-novembre-2014/. So what reason is there to use Twitter for your business? Imagine that you’re having a sale or promoting a new product. You’ve done your due diligence with all your standard advertising but you want to reach people instantly. How about being able to reach tens of thousands of people across multiple platforms (PC, Mac, iPhone and Smartphone) in just a few seconds with a short, enticing sales pitch? What could that do for your businesses bottom line?
Get your own Twitter account. You need to sign up with Twitter before you can interact with other members. Don’t worry as it’s relatively easy. It’s basically the same when you’re making an email account. I suggest that you use the name of your business for your Twitter name. Then, make use of a great picture, perhaps a cup of coffee and your best-selling sandwich or group of people enjoying the food that you serve. Let your web visitors know that you’re on Twitter. If you already have your own website or blog, make sure to inform your visitor that you already have a twitter account and ask them to follow you.
You can also do this on forums where you talk to your prospects. Include your Twitter link not just on your signature but also on business cards that you’re giving out. The more you promote your twitter account, the better. Too many retweets. I don’t know who thought this was a good idea – it really isn’t. Businesses think that retweeting information that includes them to their own Twitter will drive traffic and sales, and while it might, it’s also completely annoying.
Maybe your Social Media Marketing experts won’t mind since they won’t read your content anyways, but for the average Joe will mind. If you have to retweet, make sure it’s not promotional. No one minds if you retweet about a missing child or Michele Bachmann’s crazy antics. But if you continuously retweet information about the new renovations in your store, people will get very, very annoyed with you. So while microblogging sites such as Twitter, Facebook, Plurk and others are much easier to share information with the use of URL Compression tools, many web sites themselves can benefit by using URL compression for Image Links, Sponsored Links, or hidden links within their website.
One of the most effective strategies to build credibility on the internet is by establishing your expertise. Twitter gives bloggers an excellent opportunity to let people know your expertise. If you are successful in establishing yourself as an expert in your niche http://pr-usa.net/index.php?option=com_content&task=view&id=2781558&Itemid=32 industry, it can bring recognition to your blog and promote it on a large scale. Yammer ties in with the concept of flat organisations, in which senior management is more closely connected to the rest of the work force.
Is that sort of approach realistic for larger companies?