Then there is the recent auction of Nortel Networks patents. The telecommunications company went bankrupt in 2009 and their patents, which were not viewed as hugely valuable, were put up for bid. But the larger tech firms did not want a fellow competitor to gain any edge by buying these patents. So Google touched off the high stakes bidding with a $900 million dollar offer and the war was on. Using social media to increase your sales to companies that maintain pools is a good idea.
Blogs and press releases can generate interest in your company. Interest can lead to sales. You can also use microblogging sites to reach potential pool maintenance customers. Blogs and tweets are a good way to reach other companies. You can also reach affluent homeowners this way. Conversely, bad retweets can be comments (www.hongkiat.com) detrimental to the reputation. Followers love to follow people who show a bit of intelligence in their tweets and retweets. A strong brand is valuable because it ultimately changes the behavior of your market.
This, as we all know, will lead them to buy more frequently, be willing to pay more and in some cases your clients and users will recommend the brand (you) to friends. 3) Facebook – This mammoth social network now boasts over a BILLION users worldwide and should be used by every chiropractor. Facebook has free and paid ways to advertise and get the chiropractic message of health out to the public. The first thing you’ll want to do is to set-up a business fan page if you haven’t done so.
Untweeps: Untweeps is an application that allows you to unfollow “stale followers.” These are the folks who don’t tweet enough. It will list your followers who haven’t tweeted in the last 30 days and then you can unfollow them…who wants to follow a tweeter who doesn’t tweet? Not me. Most people have found Twitter to be a great tool for the market place. In the past, marketing like direct phone calls, email marketing and direct mail was a way for companies to communicate with the outside world bringing their message to the customer.
This form of marketing which has been used for years is called outbound marketing. Now with so many ways to block that communication like caller I.D and spam blockers the companies need to find ways for the customers to find them and come knocking on their doorstep. Customers are searching the internet on places like Google; they are using blogs and social media to research their products before their purchase. People want to work or purchase from people that they know and trust, places like Twitter, face book, and linked in provide just that.